Research and Empathize
While the app was originally designed to meet my own needs, I wanted to understand other people's opinions. Sometimes, others can provide insights I might overlook. I researched online to see if similar products already exist, and if so, to identify what works well and what could be improved.
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R/iosapps on reddit: On 2024, what’s the best app for tracking packages? (n.d.-a). https://www.reddit.com/r/iosapps/comments/1ai9f76/on_2024_whats_the_best_app_for_tracking_packages/
Competitive Audit
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The Designs
I chose blue and orange for the logo because, after analyzing several delivery and tracking apps, I noticed these colors were commonly used. I also looked into the meanings behind them: orange represents optimism, happiness, enthusiasm, and youthful connections, while blue conveys serenity, stability, trust, and protection. Originally, I wanted to use navy blue for its association with authority and professionalism, but I made a trade-off for aesthetic reasons, opting for a lighter blue. These colors were chosen to evoke a sense of familiarity and trust associated with deliveries.
For the name and logo, I aimed for simplicity. The logo reflects the app's name: the package represents "Ship," and the arrows symbolize "Central."
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Mockups
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Homepage (Archiving)
● Allow users to archive delivered or failed shipments for later viewing.

Homepage (Sorting)
● Enable users to sort shipments by status, carrier, date, or sender.

Shipment Details
● Allows users to view their shipment tracking details, featuring:
○ A map for a visual representation of the package’s location.
○ A detailed tracking history of the package.
● Includes a link to view the tracking history directly on the carrier's official website.
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Add New Shipment
● Allows users to add a new shipment through three different methods:
○ Manually entering a tracking number.
○ Syncing their email, enabling the app to automatically extract relevant information and create new shipments.
○ Forwarding shipping emails to a designated email address, where the app will scrape the information and create new shipments.
● These options provide flexibility, allowing users to choose a method based on their privacy preferences.
